Alfardan Plaza is strategically located by Al Sadd Roundabout, in Doha's most established commercial district. On the ground floor is the prestigious Alfardan Automobiles Rover and Land Rover showroom. A variety of restaurants, banks, gift shops, shopping centres, boutiques, beauty salons are within walking distance, and the new Holiday Express Hotel is adjacent.

Centrally located in the heart of Doha's commercial district, on Al Sadd Street, lies Alfardan Plaza.

The 6-storey plaza with premier office facilities including computer networking, cablevision, basement parking, maintenance and 24-hour security, has become an important landmark. It has emerged as the hub for various leading corporations in Doha.